Frequently Asked Questions

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Unlike many consulting firms staffed with recent college graduates eager to apply what they learned in business school, I have nearly 2 decades of experience working in Marketing, Strategy, Innovation, and Business Development roles in food and agribusiness. Real-life experience is priceless. For now, I am a one-person consultancy. You will benefit from working with me and only me.

If your need is at least 20 hours of my time, then I am interested in chatting with you about how I might be able to help. This minimum ensures that the time invested up front in getting started has some minimal time to pay back. I am not interested in seeing how many clients I can add. I would rather have fewer, more regular clients, but I am very interested in needs where I am well suited to help, even for as little as 20 hours of billed time.

I prioritize client work according to urgency. Most big ideas take time and are not urgent, but sometimes you need something quicker. Depending upon the specifics, I can reprioritize to turn things around more quickly. Short answer? It depends!

I bill my time by the hour (actually, by the 0.05 hour, or 3 minutes), with no funny business about charging for an hour when I do 20 minutes of work. I am told by some that I don't charge enough. Given my experience and expertise, I aim to make my proposal to you a good value. Providing a great value to you is a function of providing value far in excess of what you pay me. My proposal to you will be very clear on estimated time and investment, but I do not have a crystal ball. Some activities are easier to estimate in advance than others.

If you've perused the website and have more questions, I am happy to have a virtual meeting (preferred) or a simple phone call. Up-front discussions of your challenges and my potential fit are always complementary. We need to make sure that we are a fit to work together, no matter how big or small your need.